Webinar recording: Smarter ticketing - Pricing strategies and tools to boost your concert income

In this recording of our webinar (original event 27 February 2026), we explored practical approaches to ticket pricing, strategies for growing your audience, and the latest ticketing software options to streamline your sales.

Whether you’re looking to maximise revenue or make ticketing easier for your group, watching this recorded session will provide actionable insights and tools to help your concerts thrive.

We hope you find this Making Music resource useful. If you have any comments or suggestions about the guidance please contact us. Whilst every effort is made to ensure that the content of this guidance is accurate and up to date, Making Music do not warrant, nor accept any liability or responsibility for the completeness or accuracy of the content, or for any loss which may arise from reliance on the information contained in it.